You're only as strong as the weakest link. Have you heard this before? We all have.
Sales is like a chain. Links in a chain for salesmanship include:
Trust and rapport
Identifying customer needs
Improve these links and you'll be better at sales.
I am always excited to share this methodology with others as I believe what you will find is this is simple, but it's not intuitive.
There are skills needed to be learned. If I gave you a bike lock without the combination, could you open it? With the combination, you could open it on your first try.
What I have learned is that selling is a learned skill. We are affordable and effective.